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The influence of online host–guest interaction on listing popularity in peer-to-peer accommodation: the role of listing price and reputation

Fuzhen Liu (Faculty of Business, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, China)
Kee-hung Lai (Faculty of Business, The Hong Kong Polytechnic University, Hung Hom, Hong Kong, China)
Chaocheng He (School of Information Management, Wuhan University, Wuhan, China)

Information Technology & People

ISSN: 0959-3845

Article publication date: 25 August 2023

Issue publication date: 3 September 2024

340

Abstract

Purpose

To promote the success of peer-to-peer accommodation, this study examines the effects of online host–guest interaction as well as the interaction's boundary conditions of listing price and reputation on listing popularity.

Design/methodology/approach

Using 330,686 data collected from Airbnb in the United States of America, the authors provide empirical evidence to answer whether social-oriented self-presentation and response rate influence listing popularity from the perspective of social exchange theory (SET). In addition, the authors investigate how these two kinds of online host–guest interactions work with listing price and reputation to influence listing popularity.

Findings

The results reveal the positive association between online host–guest interaction and listing popularity. Notably, the authors find that listing price strengthens but listing reputation weakens the positive effects of online host–guest interactions on listing popularity in peer-to-peer accommodation.

Originality/value

This study is the first attempt to adopt SET to explain the importance of online host–guest interactions in influencing listing popularity as well as examine the moderating role of listing price and reputation on the above relationship.

Keywords

Citation

Liu, F., Lai, K.-h. and He, C. (2024), "The influence of online host–guest interaction on listing popularity in peer-to-peer accommodation: the role of listing price and reputation", Information Technology & People, Vol. 37 No. 6, pp. 2302-2323. https://doi.org/10.1108/ITP-11-2022-0832

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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