Dot Vertigo: Doing Business in a Permeable World

Citation

Nolan, R. (2002), "Dot Vertigo: Doing Business in a Permeable World", info, Vol. 4 No. 6, pp. 61-61. https://doi.org/10.1108/info.2002.4.6.61.3

A member of the Harvard Business School faculty as well as a notable information technology consultant, Nolan writes about how company management can avoid the disorientation so often evident as traditional firms are increasingly faced with on‐line competition and changing business practices. He argues that firms need to be more open in their operations and planning – more “permeable” as it were – and provides both steps on how to get there, and the usual and respected Harvard case studies (Merrill Lynch and Charles Schwab, IBM, Drugstore.com) on how others have (or have not) accomplished the same thing. Nolan wraps up with five myths of the Internet and an action agenda for company managers.