TY  - JOUR
AB  - Purpose– The purpose of this paper is to consider extending the Porter “five forces” model for business strategy to encompass nonmarket actions in the telecommunications sector. Design/methodology/approach– The Porter five forces model is reviewed in terms of a heavily regulated sector, examining each force in turn, with examples of the use by market players of lobbying and litigation to affect market outcomes. Findings– The “five forces” model is a useful tool in analysing advocacy, lobbying and litigation by players in a heavily regulated market. Practical implications– The extension opens the way to research in a number of areas to examine issues of structure and strategy, effectiveness in coupling market and nonmarket strategies. Originality/value– Business strategy is infrequently analysed in the telecommunications sector and only rarely considers lobbying and litigation. This article provides a framework for such analyses and opens up new areas of research.
VL  - 16
IS  - 5
SN  - 1463-6697
DO  - 10.1108/info-03-2014-0018
UR  - https://doi.org/10.1108/info-03-2014-0018
AU  - Sutherland Ewan
PY  - 2014
Y1  - 2014/01/01
TI  - Lobbying and litigation in telecommunications markets – reapplying Porter’s five forces
T2  - info
PB  - Emerald Group Publishing Limited
SP  - 1
EP  - 18
Y2  - 2024/04/19
ER  -