Acceptance of mobile money by poor citizens of India: integrating trust into the technology acceptance model

Abstract

Purpose

The purpose of this paper is to understand the acceptance of mobile-money (m-money) among target populations, i.e. below-poverty-line citizens in India, using the technology acceptance model (TAM). The m-money service is a major initiative that can enable the provision of low-cost and speedy money transfer through mobile phones, especially in developing countries such as India. For a large section of the population in India, m-money can act as a way to achieve financial inclusion. However, for m-money to succeed, users should accept the initiative wholeheartedly.

Design/methodology/approach

The survey data were collected from 225 actual and prospective m-money users and analysed using partial least square technique.

Findings

The findings imply that the trust and the core constructs of TAM such as perceived usefulness, trust and attitude towards usage contribute in influencing the intention to accept m-money. Perceived ease of use neither impacts perceived usefulness nor attitude towards usage.

Practical implications

This research also provides possible explanations for the significant relationships between the constructs and discusses how this information can be used to enhance the acceptance of m-money among poor Indians.

Originality/value

This research is original and is based on primary data collection and its interpretation. It provides thorough empirical insights on the acceptance of m-money among poor Indian citizens which is currently a weakly addressed and empirically less explored area of research.

Citation

Chauhan, S. (2015), "Acceptance of mobile money by poor citizens of India: integrating trust into the technology acceptance model", info, Vol. 17 No. 3, pp. 58-68. https://doi.org/10.1108/info-02-2015-0018