Citation
(2011), "Special issue on International marketing theory, strategy and implementation: insights from Latin America Deadline for submissions 31 March 2011", International Marketing Review, Vol. 28 No. 1. https://doi.org/10.1108/imr.2011.03628aaa.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
Special issue on International marketing theory, strategy and implementation: insights from Latin America Deadline for submissions 31 March 2011
Special issue on International marketing theory, strategy and implementation: insights from Latin AmericaDeadline for submissions 31 March 2011
Article Type: Call for papers From: International Marketing Review, Volume 28, Issue 1
Despite the fact that the body of research on international marketing focused on emerging markets is growing, the attention paid to the Latin-American context continues to be very limited (Samiee and Athanassiou, 1998; Birnik and Bowman, 2007; Fastoso and Whitelock, 2007, 2010; Okazaki and Mueller, 2007). While the region has received some attention in the more general area of management – as shown, for example, by the Strategic Management in Latin America (SMLA) conferences and the special issues deriving from them in the Journal of Business Research (Vol. 63 No. 7; Vol. 62 No. 9; Vol. 61 No.6) – research in international marketing in the Latin-American context remains neglected. This is surprising, given the substantive economic importance of a region with a population of over 550 million and a GDP of approximately US$4 trillion. The International Marketing Review therefore seeks to publish a special issue titled ``International marketing theory, strategy and implementation: insights from Latin America''.
Authors are encouraged to submit papers of both an empirical and a conceptual nature, presenting insights from the Latin-American context which advance our knowledge and understanding of international marketing from a theoretical, strategic or implementation perspective. Papers should follow International Marketing Review's editorial guidelines, especially those related to the international nature of the work published in the journal (www.emeraldinsight.com/imr.htm). As such, papers on aspects of marketing within a specific country in Latin America are not encouraged, unless they demonstrate a clear contribution to international marketing knowledge.
Possible topics include (but are not limited to):
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Cross-national market segmentation
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Foreign market entry forms (e.g. exporting, FDI, licensing, franchising)
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Global and regional products, brands, and branding strategies
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Pricing and distribution strategies
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Standardization vs adaptation issues
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Regionalization/semi-globalization strategies
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Research design challenges in international marketing in theLatin-American context
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Validity and validation of constructs developed elsewhere in aLatin-American context
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Retail internationalization
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Country of origin effects
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International advertising strategy and implementation
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The internationalization of Latin-American multinational enterprises (MNEs).
Please submit papers by 31 March 2011 via the Manuscript Central online submission system: http://mc.manuscriptcentral.com/imrev
Accepted papers will be published in 2012.
Queries should be directed to the special issue Co-editors:
Prof. Dr Jeryl Whitelock, Bradford University School of Management, UKTel: +44 (0)1274 234262E-mail: J.Whitelock@Bradford.ac.uk
Dr Fernando Fastoso, Bradford University School of Management, UKTel: +44 (0)1274 234262E-mail: F.Fastoso@Bradford.ac.uk
References
Birnik, A. and Bowman, C. (2007), "Marketing mix standardization in multinational corporations: a review of the evidence'', International Journal of Management Reviews, Vol. 9 No. 4, pp. 303-24.
Fastoso, F. and Whitelock, J. (2007), "International advertising strategy: the standardisation question in manager studies'', International Marketing Review, Vol. 24 No. 5, pp. 591-605.
Fastoso, F. and Whitelock, J. (2010), "Regionalization vs globalization in advertising research: insights from five decades of academic study'', Journal of International Management, Vol. 16 No. 1, pp. 32-42.
Okazaki, S. and Mueller, B. (2007), "Cross-cultural advertising research: where we have been and where we need to go'', International Marketing Review, Vol. 24 No. 5, pp. 499-518.
Samiee, S. and Athanassiou, N. (1998), "International strategy research: cross-cultural methodology implications'', Journal of Business Research, Vol. 43 No. 2, pp. 79-97.