TY  - JOUR
AB  - 
VL  - 28
IS  - 1
SN  - 0265-1335
DO  - 10.1108/imr.2011.03628aaa.001
UR  - https://doi.org/10.1108/imr.2011.03628aaa.001
AU  - Whitelock Jeryl
PY  - 2011
Y1  - 2011/01/01
TI  - Editorial
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
Y2  - 2024/05/09
ER  -