TY  - JOUR
AB  - 
VL  - 27
IS  - 3
SN  - 0265-1335
DO  - 10.1108/imr.2010.03627caa.001
UR  - https://doi.org/10.1108/imr.2010.03627caa.001
AU  - Mellahi Kamel
AU  - Demirbag Mehmet
AU  - Tamer Cavusgil S.
AU  - Danis Wade
PY  - 2010
Y1  - 2010/01/01
TI  - Marketing strategies of MNCs from emerging markets: internationalisation and market entry mode
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
Y2  - 2024/04/23
ER  -