TY  - JOUR
AB  - 
VL  - 17
IS  - 2
SN  - 0265-1335
DO  - 10.1108/imr.2000.17.2.174.1
UR  - https://doi.org/10.1108/imr.2000.17.2.174.1
AU  - Dennis Cheryl
PY  - 2000
Y1  - 2000/01/01
TI  - The Handbook of International Marketing Communications
T2  - International Marketing Review
PB  - Emerald Group Publishing Limited
SP  - 174
EP  - 175
Y2  - 2024/04/25
ER  -