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The Handbook of International Marketing Communications

Cheryl Dennis (School of Management and Business, Aberystwyth University)

International Marketing Review

ISSN: 0265-1335

Article publication date: 1 April 2000

Keywords

Citation

Dennis, C. (2000), "The Handbook of International Marketing Communications", International Marketing Review, Vol. 17 No. 2, pp. 174-175. https://doi.org/10.1108/imr.2000.17.2.174.1

Publisher

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Emerald Group Publishing Limited