Understanding speculative investment behavior in the Bitcoin context from a dual-systems perspective
Industrial Management & Data Systems
ISSN: 0263-5577
Article publication date: 30 August 2019
Issue publication date: 18 September 2019
Abstract
Purpose
The purpose of this paper is to examine users’ decision-making mechanism of speculative investment behavior and its sequential consequences in the Bitcoin context from a dual-systems perspective.
Design/methodology/approach
Original data were collected via a survey of 334 participants with experience in Bitcoin speculative investment. The partial least squares method was used to test the proposed model.
Findings
Speculative investment behavior in the Bitcoin context is driven by strong impulse and weak self-control, leading to negative consequences. The extent of the imbalance between the two cognitive systems is greater with the subjective norm than without it, thus facilitating speculative investment behavior. Noteworthy differences in the impulse and self-control effects on Bitcoin speculative investment are found with differences in Bitcoin objective and subjective knowledge.
Originality/value
This study is the first attempt to empirically investigate users’ decision-making mechanism used when speculating in Bitcoin.
Keywords
Acknowledgements
This work was supported by the Ministry of Education of the Republic of Korea and the National Research Foundation of Korea (NRF-2019S1A5A8034813).
Citation
Ryu, H.-S. and Ko, K.S. (2019), "Understanding speculative investment behavior in the Bitcoin context from a dual-systems perspective", Industrial Management & Data Systems, Vol. 119 No. 7, pp. 1431-1456. https://doi.org/10.1108/IMDS-10-2018-0441
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited