Social media usage and employee’s job performance: The moderating role of social media rules
Industrial Management & Data Systems
ISSN: 0263-5577
Article publication date: 4 October 2019
Issue publication date: 6 November 2019
Abstract
Purpose
This era is an era of social media (SM); thus, it is an essential tool for communication among individuals and organizations. The excessive use of SM by employees has raised many questions about their job performance. Therefore, there is a dire need to investigate the effects of SM use on an employee’s job performance mediated by knowledge exchange. Furthermore, the purpose of this paper is to examine how the organization’s SM rules can moderate the relationship between personal and work-related use of SM with information sharing and obtaining information.
Design/methodology/approach
Quantitative methodology was used and randomly 1,200 questionnaires data were collected physically from the employees of the public and private sectors in Pakistan. To examine the hypothesized relationships, partial least squares (PLS), rather than covariance-based structural equation modeling, was used to analyze the data. For this reason, multivariate technique, Smart PLS-3.2.1, was used for data analysis.
Findings
The findings of this study demonstrated that personal and work-related use of SM could enhance employees’ job performance through knowledge exchange, and SM rules have adverse impacts on the relationships between SM use and knowledge exchange.
Originality/value
This study provides a novel model for the investigation of whether SM use affects employees’ job performance. Furthermore, it will help the policy makers and researchers regarding the management of SM use at work.
Keywords
Acknowledgements
This work is partially supported by The National Natural Science Foundation of China (Grants Nos 71971143, 71571120), Project Supported by Guangdong Province Higher Vocational Colleges & Schools Pearl River Scholar Funded Scheme 2016, and Project supported by Innovation and Entrepreneurship Research Center of Guandong University Student (2018A073825).
Citation
Jafar, R.M.S., Geng, S., Ahmad, W., Niu, B. and Chan, F.T.S. (2019), "Social media usage and employee’s job performance: The moderating role of social media rules", Industrial Management & Data Systems, Vol. 119 No. 9, pp. 1908-1925. https://doi.org/10.1108/IMDS-02-2019-0090
Publisher
:Emerald Publishing Limited
Copyright © 2019, Emerald Publishing Limited