A new look for Ambersil products

Industrial Lubrication and Tribology

ISSN: 0036-8792

Article publication date: 1 August 2004




(2004), "A new look for Ambersil products", Industrial Lubrication and Tribology, Vol. 56 No. 4. https://doi.org/10.1108/ilt.2004.01856dad.001



Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

A new look for Ambersil products

A new look for Ambersil products

Keywords: Aerosols, Chemicals, Ambersil

Ambersil, manufacturers of industrial aerosols and bulk maintenance chemicals, have announced the launch of their rebranded range of maintenance, repair and overhaul (MRO) products.

Ambersil products now come in a modern orange, blue and white livery and have also been re-categorised into task-orientated groups including Cleaners, Lubricants, Corrosion Inhibitors, Welding, Metal Cutting, and Fault Finding product.

Many Ambersil products now feature the 360°C Spray S/stem. This is a cost saving device allowing all remaining product to be expelled from the can and therefore, reducing product wastage. The 360°C Spray S/stem also allows use of the can at all angles, even upside down.

In addition to the rebranded products, Ambersil industrial has changed strategic direction by shifting towards supply through distribution. This is as a result of Ambersil's policy of continuous improvement where every aspect of the business is examined in an effort to ensure that each of Ambersil's customers are given the quality of product and the level of service that they rightly deserve.

The rebrand and launch has been carried out to support this new route to market. As part of the new strategy Ambersil will now be focusing on the many specifications and approvals that the range carries, along with the many features that have been added to the products.

Ambersil launched their extensive advertising campaign in the industrial press and have released a new 32-page catalogue on their entire MRO product range.

Please contact Ambersil for details of your local distributor or for your copy of the new MRO catalogue by E-mail: industrial.sales@ambersil.co.uk

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