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Emerald Group Publishing Limited
Copyright © 1998, MCB UP Limited
On 8 December 1997 Shell UK successfully completed the deal to buy the marketing operations of Gulf in the UK from its US parent company Chevron. The acquisition includes the 445-strong Gulf retail network and the commercial fuels and lubricants business.
Speaking as the deal was signed, Colin Harvey, Shell UK Downstream's managing director, said: "From today, we have an important new strand to our business activities building a relationship with millions of new customers and making sure that the people and businesses who have been served by Gulf are offered a first-class package by Shell. This is a great deal for Shell and will help to grow our market share and profitability in the retail, commercial and lubricants sectors".
Over the next few months, business will continue as usual while Shell carefully integrates the various business into existing operations. During this period some service stations will continue to operate under the Gulf brand before it is phased out completely in 1999. Shell UK has a licence to use the Gulf brand and most Gulf products brands for the next 18 months.