Citation
(2003), "Canadian business school opts for online only journal", Interlending & Document Supply, Vol. 31 No. 1. https://doi.org/10.1108/ilds.2003.12231aab.022
Publisher
:Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
Canadian business school opts for online only journal
Canadian business school opts for online only journal
An interesting initiative – but will it catch on?
"The Richard Ivey School of Business at the University of Western Ontario – one of Canada's top business schools – is doing away with the subscription-based paper version of its journal and moving to a free online model. Although the print journal claimed a 'healthy' advertising base as well as a respectable paid subscriber list, the new Web version will not charge readers and will not accept advertising", says publisher Edmund T. Pearce. "That's not part of our current business plan. It doesn't fit with what we are trying to do. We're not interested in making money, although by switching to online-only, we'll save about $300,000 a year in print-production costs." Ivey is hoping that by switching to the new model, it can triple its readership, with many of the new readers coming from outside Canada. The school sees its presence on the Internet as a "part of the overall growth of Ivey as it moves into the world business-education community".
Sources: Chronicle of Higher Education, 10 September 2002, available at: http://chronicle.com/free/2002/09/2002091001t.htm; ShelfLife, No. 72, 19 September 2002, ISSN 1538-4284.