Customer productivity in technology-based self-service of virtual golf simulators
International Journal of Sports Marketing and Sponsorship
ISSN: 1464-6668
Article publication date: 1 October 2014
Abstract
Boosting productivity in the service sector is a key priority for promoting long-term growth. To have customers perform certain tasks normally undertaken by employees is an important means to improving productivity. Technological innovation has influenced business practices for several decades and many service firms, including sports service firms, are now utilising technology extensively to reduce the use of labour. This study investigates how the user's perception of technology-based self-service (TBSS)affects customer productivity and how the customer productivity evaluated by TBSS influences the customer's intentions to reuse in relation to a virtual golf simulator - a successful and seriously played game in Korea.
Keywords
Citation
Kim, T., Seo, H., Cheol Kim, M. and Chang, K. (2014), "Customer productivity in technology-based self-service of virtual golf simulators", International Journal of Sports Marketing and Sponsorship, Vol. 16 No. 1, pp. 19-34. https://doi.org/10.1108/IJSMS-16-01-2014-B003
Publisher
:Emerald Group Publishing Limited
Copyright © 2014 by Winthrop Publications Limited