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Contemporary Services Marketing Management: : A Reader

Maureen FitzGerald (Canterbury Business School, The University of Kent, Canterbury, Kent)

International Journal of Service Industry Management

ISSN: 0956-4233

Article publication date: 1 March 1998

Citation

FitzGerald, M. (1998), "Contemporary Services Marketing Management: : A Reader", International Journal of Service Industry Management, Vol. 9 No. 1, pp. 93-94. https://doi.org/10.1108/ijsim.1998.9.1.93.1

Publisher

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Emerald Group Publishing Limited