Citation
(2003), "Germany celebrates the blue angel label", International Journal of Sustainability in Higher Education, Vol. 4 No. 3. https://doi.org/10.1108/ijshe.2003.24904cab.004
Publisher
:Emerald Group Publishing Limited
Copyright © 2003, MCB UP Limited
Germany celebrates the blue angel label
Europe’s most successful product ecolabelling scheme, Germany’s blue angel, celebrated its 25th anniversary on Monday by announcing an advertising campaign to win over more consumers. The German environment agency, which administers the scheme, thought it was time to relaunch the blue angel to make younger people as aware as those exposed to massive media coverage in the 1980s. In a recent survey by the agency, over half of households in western Germany and one-third of those in the east ranked choosing products with the label as either “very important” or “important”. Over 80 per cent of all Germans were familiar with the label.
The agency is confident that the blue angel has had a significant impact in favour of environmental protection over its life. Successes include driving a move away from ozone-depleting CFCs and promoting stricter specifications in domestic heating systems. The label has also shifted public opinion and buying preferences in the paints and varnishes and recycled paper sectors. Further information at: www.blauer-engel.de/willkommen/willkommen.htm