(2001), "BOOKS. The Sustainable Business Challenge: A Briefing for Tomorrow's Business Leaders", International Journal of Sustainability in Higher Education, Vol. 2 No. 2. https://doi.org/10.1108/ijshe.2001.24902bae.001Download as .RIS
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Copyright © 2001, MCB UP Limited
BOOKS. The Sustainable Business Challenge: A Briefing for Tomorrow's Business Leaders
The Sustainable Business Challenge: A Briefing for Tomorrow's Business Leaders
Jan-Olaf Willumswith the World Business Council for Sustainable DevelopmentMay 1998192 pp. (full colour)ISBN 1 874719 17 9£12.95 US$25.00
Keywords: Sustainable development, Environmental management strategy
Two decades ago, in the late 1970s, environmental concerns were only beginning to surface in the world's boardrooms. Today, environmental stewardship is part of every board member's vocabulary. So what issues will be on the corporate board agenda 20 years from now? How fully will environmental and social questions be integrated into the fabric of an enterprise?
That depends on those entering the corporate world now; by the time today's business students have gained senior positions, concepts such as eco-efficiency and the social licence to operate should be common currency. Therefore, environmental concerns will be high on the list of recruitment and career development requirements of twenty-first-century corporations.
So how well prepared are today's business students? The Sustainable Business Challenge began with a collaboration between the WBCSD and the international student organisation AIESEC to discover precisely that. Environmental staff from the WBCSD's member companies, business professors and members of environmental NGOs were asked to help compile a document of what every student should know. A version was posted on the Internet along with a certificated exam, The Sustainable Business Challenge Exam, and was greeted with much enthusiasm from around the world.
This success prompted great demand for an accompanying book based on the original Internet background document but greatly expanded in terms of detail and issue coverage. This book is now the most comprehensive and up-to-date primer available on issues of corporate sustainability and of environmental issues that affect business and has been widely adopted as a standard text by both businesses and universities. The contributors include John Elkington (SustainAbility) and Rick Bunch (World Resources Institute) among others. All the key topics are addressed thoroughly, and the issues are viewed in context from the perspective of a fictional corporation as key personnel there come to terms with the policy implications of environmental issues at the dawn of the new millennium.
To order a copy of the book, please contact: http://www.greenleaf-publishing.com
To learn more about the Foundation for Business and Sustainable Development, please contact: The Foundation for Business and Sustainable Development, Veritasveien 14, PO Box 301, 1323 Hovik, Norway. Tel: +47 6781 5204; Fax: +47 6781 5201; E-mail: firstname.lastname@example.org http://www.foundation.no