(2011), "Big data could be big", International Journal of Productivity and Performance Management, Vol. 60 No. 8. https://doi.org/10.1108/ijppm.2011.07960haa.003Download as .RIS
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Copyright © 2011, Emerald Group Publishing Limited
Big data could be big
Article Type: News From: International Journal of Productivity and Performance Management, Volume 60, Issue 8
One of the buzzwords in the IT corridors is “big data” – large pools of data that can be captured, aggregated, combined and communicated. According to research by the McKinset Global Institute, the value that can be extracted from big data is enormous:
Much of the opportunity to use big data is for organizations, both in the public and private sector, who find themselves in the middle of a convergence of data about every aspect of their business – information about their products and services, about their buyers and suppliers and about consumer preferences and intent. With the right policies and enablers in place, McKinsey believes that big data will be a primary source of competitive advantage and enhanced productivity for companies.