Corporate reputation, the brand and the bottom line: powerful proven communications strategies for maximising value

International Journal of Productivity and Performance Management

ISSN: 1741-0401

Publication date: 1 December 2005

Abstract

Citation

(2005), "Corporate reputation, the brand and the bottom line: powerful proven communications strategies for maximising value", International Journal of Productivity and Performance Management, Vol. 54 No. 8. https://doi.org/10.1108/ijppm.2005.07954hae.002

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Publisher

:

Emerald Group Publishing Limited

Copyright © 2005, Emerald Group Publishing Limited

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