(2004), "Changing image", International Journal of Productivity and Performance Management, Vol. 53 No. 8. https://doi.org/10.1108/ijppm.2004.07953haa.004
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Back at the ranch we have been having some major building work done. Although the traditional image of building labourers is one of men leaning on their shovels or brushes, I have to say that the team involved in our work has worked astonishingly hard to meet a very tight deadline. It’s good that one’s old and tired stereotypes are challenged now and then. The thing to do at such a time is to consider those stereotypes that have not been challenged and challenge them explicitly oneself.