Bridging the Culture Gap: A Practical Guide to International Business Communication

International Journal of Productivity and Performance Management

ISSN: 1741-0401

Article publication date: 1 September 2004

Citation

(2004), "Bridging the Culture Gap: A Practical Guide to International Business Communication", International Journal of Productivity and Performance Management, Vol. 53 No. 6. https://doi.org/10.1108/ijppm.2004.07953fae.003

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited


Bridging the Culture Gap: A Practical Guide to International Business Communication

Bridging the Culture Gap: A Practical Guide to International Business Communication

Penny Carté and Chris FoxKogan PageISBN: 0749441704£17.99

Globalisation is the order of the day. This brings more businesses and more business people into contact with those from other nations. The more boundaries crossed, the further the contact, the more scope there is for misunderstanding. Such cultural misunderstandings can be humorous or serious – to the point of creating mistrust or even conflict. To succeed in a global marketplace, individuals and organisations need an understanding of the cultures, behaviours, languages – and business thinking – of others.

This is a practical guide to such understanding and shows you how to:

  • identify and interpret a “party line”;

  • communicate with style;

  • get your message across;

  • play the conversation game;

  • be sensitive to other cultures;

  • mind your manners;

  • avoid the usual faux pas; and

  • strike a deal.

There are practical tips, cultural awareness scales and communication style tests to make the book both engaging and useful. Whether you are planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, this book should help ensure that your cultural awareness antennae are well tuned.