TY  - JOUR
AB  - 
VL  - 7
IS  - 3
SN  - 1750-6123
DO  - 10.1108/ijphm.2013.32407caa.001
UR  - https://doi.org/10.1108/ijphm.2013.32407caa.001
AU  - Mukherjee Avinandan
AU  - Limbu Yam B.
PY  - 2013
Y1  - 2013/01/01
TI  - Pharmaceutical direct-to-consumer advertising: past, present, and future
T2  - International Journal of Pharmaceutical and Healthcare Marketing
PB  - Emerald Group Publishing Limited
Y2  - 2024/09/22
ER  -