TY - JOUR AB - VL - 6 IS - 4 SN - 1750-6123 DO - 10.1108/ijphm.2012.32406daa.001 UR - https://doi.org/10.1108/ijphm.2012.32406daa.001 AU - Mukherjee Avinandan PY - 2012 Y1 - 2012/01/01 TI - Advances in pharmaceutical marketing: theoretical and empirical foundations T2 - International Journal of Pharmaceutical and Healthcare Marketing PB - Emerald Group Publishing Limited Y2 - 2024/04/24 ER -