TY - JOUR AB - VL - 5 IS - 3 SN - 1750-6123 DO - 10.1108/ijphm.2011.32405caa.001 UR - https://doi.org/10.1108/ijphm.2011.32405caa.001 AU - Mukherjee Avinandan PY - 2011 Y1 - 2011/01/01 TI - From local to global healthcare marketing research: a broad-spectrum perspective T2 - International Journal of Pharmaceutical and Healthcare Marketing PB - Emerald Group Publishing Limited Y2 - 2024/04/25 ER -