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“Hello, this is your AI co-pilot” – operational implications of artificial intelligence chatbots

Christian F. Durach (Department of Information and Operations Management, ESCP Business School, Berlin, Germany)
Leopoldo Gutierrez (Department of Business Management, University of Granada, Granada, Spain)

International Journal of Physical Distribution & Logistics Management

ISSN: 0960-0035

Article publication date: 22 March 2024

Issue publication date: 21 May 2024

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Abstract

Purpose

This editorial for the 6th World Conference on Production and Operations Management (P&OM) 2022 Special Issue delves into the transformative role of advanced artificial intelligence (AI)-driven chatbots in reshaping operations, supply chain management and logistics (OSCM). It aligns with the conference’s theme of exploring the intersection between P&OM and strategy during the Technological Revolution.

Design/methodology/approach

Utilizing a conceptual approach, this paper introduces the “ERI Framework,” a tool designed to evaluate the impact of AI-driven chatbots in three critical operational dimensions: efficiency (E), responsiveness (R) and intelligence (I). This framework is grounded in disruptive debottlenecking theory and real-world applications, offering a novel structure for analysis.

Findings

The conceptual analysis suggests immediate benefits of chatbots in enhancing decision-making and resource allocation, thereby alleviating operational bottlenecks. However, it sees challenges such as workforce adaptation and potential impacts on creativity and sustainability.

Practical implications

The paper suggests that while chatbots present opportunities for optimizing operational processes, organizations must thoughtfully address the emerging challenges to maintain productivity and foster innovation. Strategic implementation and employee training are highlighted as key factors for successful integration.

Originality/value

Bridging the gap between the burgeoning proliferation of chatbots and their practical implications in OSCM, this paper offers a first perspective on the role of AI chatbots in modern business environments. By providing insights into both the benefits and challenges of chatbot integration, it offers a preliminary view essential for academics and practitioners in the digital age.

Keywords

Acknowledgements

This paper forms part of a special section “IJPDLM's SI from the 6th P&OM World Conference”, guest edited by Christian F. Durach and Leopoldo Gutierrez.

Citation

Durach, C.F. and Gutierrez, L. (2024), "“Hello, this is your AI co-pilot” – operational implications of artificial intelligence chatbots", International Journal of Physical Distribution & Logistics Management, Vol. 54 No. 3, pp. 229-246. https://doi.org/10.1108/IJPDLM-01-2024-0031

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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