To read this content please select one of the options below:

The potential for the participation of Nigeria in global horticulture value chains

Oluseyi F. Olaitan (Department of Logistics, Operations, Hospitality and Marketing, Huddersfield Business School, University of Huddersfield, Huddersfield, UK)
Nick J. Hubbard (Department of Logistics, Operations, Hospitality and Marketing, Huddersfield Business School, University of Huddersfield, Huddersfield, UK)
Colin G. Bamford (Department of Logistics, Operations, Hospitality and Marketing, Huddersfield Business School, University of Huddersfield, Huddersfield, UK)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 12 February 2019

Issue publication date: 23 January 2020

405

Abstract

Purpose

The purpose of this paper is to explore the barriers inhibiting horticulture product export from Nigeria, particularly to the UK, and identify those requiring resolution if global horticulture value chains (GHVCs) are to contribute to economic growth in Nigeria.

Design/methodology/approach

A single-case (embedded) research design was adopted. In total, 26 participants from five stakeholder groups (namely, farmers, exporters, air freight forwarders, aviation operators and government institutions) were selected for investigation to examine the research problem.

Findings

The empirical investigation showed that: the existing institutional framework, infrastructure and logistics issues, market penetration issues, stakeholders’ incompetence, food safety and quality issues, high transaction costs, operational challenges of exporting, neglect of agriculture and the existing airline market structure are prominent barriers that require resolution if horticultural product exports are to increase.

Research limitations/implications

The study focuses on the analysis of five key stakeholder groups upstream in the supply chain. Further investigation should include stakeholders downstream (importers, wholesalers and retailers).

Originality/value

The specific case study of horticultural product export from Nigeria offers empirically rich insights into the barriers hindering the participation of Nigeria in GHVCs.

Keywords

Citation

Olaitan, O.F., Hubbard, N.J. and Bamford, C.G. (2020), "The potential for the participation of Nigeria in global horticulture value chains", International Journal of Emerging Markets, Vol. 15 No. 1, pp. 93-110. https://doi.org/10.1108/IJOEM-02-2017-0049

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

Related articles