Strategic orientation of the firm towards its stakeholders and inclination towards sustainability – the conceptual framework
International Journal of Organizational Analysis
ISSN: 1934-8835
Article publication date: 9 July 2021
Issue publication date: 31 January 2023
Abstract
Purpose
The purpose of this paper is to address issues related to better identification of strategic orientation of the firm and the impact of strategic orientation on sustainable development of the firm.
Design/methodology/approach
The paper presents an overview of the existing literature on strategic orientation of the firm, reexamines the major findings and fills the discovered gaps in theoretical constructs and models by new models.
Findings
In this paper, a new model of strategic orientation is proposed based on the type of relationship of aa firm with its stakeholders who are considered as suppliers of key strategic resources. Relationship between the firm and its particular stakeholder is presented on an input-output like scheme and the variants of the position of the firm towards all its stakeholders serve as foundation for determining strategic orientation types. Next, the authors present orientation of firms of different strategic types towards sustainability.
Research limitations/implications
The paper outlines several novels problems for strategic management and organizational design theory.
Originality/value
The paper provides a novel treatment of strategic orientation and particular strategic types.
Keywords
Citation
Obel, B. and Gurkov, I. (2023), "Strategic orientation of the firm towards its stakeholders and inclination towards sustainability – the conceptual framework", International Journal of Organizational Analysis, Vol. 31 No. 2, pp. 462-475. https://doi.org/10.1108/IJOA-04-2021-2721
Publisher
:Emerald Publishing Limited
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