(2003), "Canada", International Journal of Health Care Quality Assurance, Vol. 16 No. 5. https://doi.org/10.1108/ijhcqa.2003.06216eab.007Download as .RIS
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Media Pulse initiative
Keywords: Paediatrics, Media, Media Pulse
Media Awareness Network "MNet" and the Canadian Paediatric Society "CPS" have joined forces in a partnership to raise awareness about the potential impact of media use. The Media Pulse initiative, with 200,000 funding from Health Canada's Population Health Fund, is a project designed to raise awareness among health professionals about how the media can influence the health and well being of children and adolescents.
Media Pulse will help health professionals to understand the powerful influence of the media on the lives of their young patients, become familiar with the current research and encourage health professionals to incorporate awareness of media influences into their practices. Materials designed specifically for the health sector will include a media awareness guide and assessment tool for health practitioners to assess the impact of media on the lives of their young patients, as well as practical tips that physicians can offer parents.
Jan D'Arcy, MNet's Executive Director, said: "Media Pulse is a great opportunity to raise awareness among health practitioners of the important role and potential influence of the media in the lives of their young patients. We look forward to providing health professionals with information on current research and health-relatedmedia issues, and tools to incorporate this knowledge into the practice setting. The goal is to help health practitioners help parents to understand that guiding their children's daily media use is an important part of parenting."
Ms Marie Adèle Davis, Executive Director of the Canadian Paediatric Society, said: "The Canadian Paediatric Society is pleased to be partnering with the Media Awareness Network on this exciting new project and, thanks to Health Canada's support, paediatricians and other child health professionals will be receiving new and innovative Canadian resources on media education, that can then be used in their practices."
MNet has established a Steering Committee comprising child psychiatrists, a paediatrician and a family physician who, along with the CPS Psychosocial Paediatrics Committee, is advising on the development of Media Pulse. The Media Pulse project also includes a guide for health practitioners that will present current research, provide physicians with an assessment tool for measuring media use in the home and offer practical tips for both physicians and parents. The guide will be distributed to over 15,500 paediatricians and family doctors with the May/June 2003 issue of Paediatrics & Child Health, the peer-reviewed journal of the Canadian Paediatric Society.