Emerald Group Publishing Limited
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Article Type: Editorial From: International Journal of Educational Management, Volume 22, Issue 4.
This special issue has been edited by Paul Gibb and Petros Pashiardis to whom I am very grateful for working so positively together on a topic which is of constant concern to educationalists. The issue brings together a number of papers following an international conference in 2007 held in Budapest on higher education marketing. The six papers give an insight into the issues dictated at the conference and reflect the truly international flavour of it which I am very happy to embrace in this international journal. The papers are written by authors from Russia, South Africa, Greece, Taiwan, USA and the UK and I thank them and the guest editors for the efforts made to achieve this issue of IJEM.