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Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education

John Doyle (Oxford University)

International Journal of Educational Management

ISSN: 0951-354X

Article publication date: 1 December 2004

Keywords

Citation

Doyle, J. (2004), "Shakespeare, Einstein, and the Bottom Line: The Marketing of Higher Education", International Journal of Educational Management, Vol. 18 No. 7, pp. 455-456. https://doi.org/10.1108/ijem.2004.18.7.455.2

Publisher

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Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited