Barriers influencing the sustainable development of community-based tourism (CBT): evidence from Ciaotou heritage village in Taiwan
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 29 October 2024
Issue publication date: 12 November 2024
Abstract
Purpose
In recent years, community-based tourism (CBT) in the global market has been combined with specific themes in order to establish various tourism activities. Relatively few studies have comprehensively investigated how this type of CBT should be developed. Therefore, this study takes CBT with festival themes combined with community characteristics as a case study, which explores what obstacles exist in CBT with a combination of community characteristics – the industrial history of sugar factories and external themes, such as, formal flower displays.
Design/methodology/approach
The thematic analysis is employed for data analysis of interviews. All interview participants were stakeholders.
Findings
This study identifies five types of obstacles: policy-related, environmental-related, innovation-related, industry-related and communication-related. Based on these findings, it is vital to consider both community and other characteristics of CBT. At the same time, after evaluating the rational perceptions of different stakeholders within the same type of obstacle, this study proposes a more specific and comprehensive development strategies for CBT.
Originality/value
To the best of the authors' knowledge, this is the first study of community agricultural tourism which collected the viewpoints of different stakeholders – tourists, residents, community associations, local businesses and the government. This study employs in-depth analysis of external policies and environmental and agricultural factors to discover and develop relevant coping strategies and implications.
Keywords
Acknowledgements
The authors thanks for the financial support of program of University Social Responsibility (0061-106-B01-02) in Ministry of Education, Taiwan, R.O.C. Meanwhile, the authors thanks for the precious comments from Dr Elaine Yang and Prof. Chen, Houn-Gee.
Citation
Liang, A.R.-D., Loo, P.T. and Kuan, F.-Y. (2024), "Barriers influencing the sustainable development of community-based tourism (CBT): evidence from Ciaotou heritage village in Taiwan", International Journal of Event and Festival Management, Vol. 15 No. 4, pp. 553-574. https://doi.org/10.1108/IJEFM-03-2024-0029
Publisher
:Emerald Publishing Limited
Copyright © 2024, Emerald Publishing Limited