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The hybrid discourse on creative tourism: illuminating the value creation process

Zhaoyu Chen (School of Tourism Management, Macao Institute for Tourism Studies, Macao SAR, China) a
Xiaolian Chen (Faculty of International Tourism and Management, The City University of Macau, Macau, China) b
Barry Mak (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Kowloon, China)

International Journal of Culture, Tourism and Hospitality Research

ISSN: 1750-6182

Article publication date: 22 June 2021

Issue publication date: 28 October 2021

697

Abstract

Purpose

This paper aims to identify the nature of creative tourism and the roles of interrelated concepts especially those of creative industries in the value creation process, by analyzing the trends in existing practices.

Design/methodology/approach

Based on a thorough literature review of the multidisciplinary “creative” related research, this paper provides a conceptual insight of the value creation process in creative tourism.

Findings

A conceptual framework is provided to consolidate the value creation process of a creative economy by considering the nature of creative tourism and interrelated concepts.

Research limitations/implications

This study contributes to the literature because it provides a valid research base and insights for future research, based on a clear perspective that amalgamates essential information.

Practical implications

Creative tourism offers immense opportunities in the global context as tourists are constantly looking for new experiences and opportunities. This study provides insights for creative workforces, entrepreneurs and organizations in formulating appropriate management and marketing strategies by considering all relevant components and the roles they can play to capitalize on this opportunity.

Originality/value

Creative industries play a critical role in introducing new strategies in the service sector by enabling an upgrade of value-added activities to those that are currently offered, in a sustainable manner. However, studies so far have not taken into consideration the nature of the sector and have not attempted to clarify its relevance (for example, creativity, creative industries and creative workforces) in the value creation process. The study contributes to filling the gap from a conceptual perspective.

Keywords

Acknowledgements

Funding: There is no funding support to the research.Conflict of interest: No potential conflict of interest was reported by the authors.

Citation

Chen, Z., Chen, X. and Mak, B. (2021), "The hybrid discourse on creative tourism: illuminating the value creation process", International Journal of Culture, Tourism and Hospitality Research, Vol. 15 No. 4, pp. 547-564. https://doi.org/10.1108/IJCTHR-07-2020-0138

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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