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Modeling tourists’ preference between hotels and peer-to-peer (P2P) sharing accommodation: a pre- and post-COVID-19 comparison

Shun Ye (School of Management, Zhejiang University, Hangzhou, China)
Sut Ieng Lei (School of Hospitality Management, Macao Institute for Tourism Studies, Macao SAR, China)
Xiaoyou Zhao (Zhejiang Business College, Hangzhou, China)
Lin Zhu (Wuhan College of Foreign Languages and Foreign Affairs, Wuhan, China)
Rob Law (Asia-Pacific Academy of Economics and Management, University of Macau, Macau SAR, China and Department of Integrated Resort and Tourism Management, Faculty of Business Administration, University of Macau, Macau SAR, China)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 13 October 2022

Issue publication date: 31 March 2023

1054

Abstract

Purpose

With the rapid development of sharing economy, travelers are facing choices between conventional hotels and the peer-to-peer sharing accommodation in urban tourism. The purpose of this study is to examine how travelers form their preferences in such choice situations and whether/how their preference formation mode would change with the COVID-19 pandemic.

Design/methodology/approach

A relative preference model was constructed and estimated for both domestic and outbound tourists, based on two waves of survey data collected before and after the COVID-19. The results of this study were compared to derive the evolution of preference formation patterns.

Findings

A set of 15 key value attributes and personal traits was identified, together with their differential effects with the pandemic. Their divergent effects between domestic and outbound trips were also delineated. Based on these findings, the competitive edges and advantageous market profiles were depicted for both hotel and sharing accommodation sectors.

Originality/value

This study contributes to the knowledge of tourists’ preference between accommodation types and adds empirical evidences to the impact of the pandemic on tourist behavior patterns. Both hotel and sharing accommodation practitioners can benefit from the findings to enhance their competitiveness.

Keywords

Acknowledgements

The first author acknowledges the support from National Natural Science Foundation of China (NSFC) (grant No. 72004195), and Zhejiang Federation of Humanities and Social Sciences Circles (2022N01).

Citation

Ye, S., Lei, S.I., Zhao, X., Zhu, L. and Law, R. (2023), "Modeling tourists’ preference between hotels and peer-to-peer (P2P) sharing accommodation: a pre- and post-COVID-19 comparison", International Journal of Contemporary Hospitality Management, Vol. 35 No. 4, pp. 1423-1447. https://doi.org/10.1108/IJCHM-12-2021-1556

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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