Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP)

Abstract

Purpose

The research purpose is to conceptualize competitive productivity (CP) in the peer-to-peer (P2P) accommodation businesses. This study aims to conceptualize the four driving forces of P2P hosts’ CP and to empirically capture guest-based equity that supports such conceptual hosts’ CP model.

Design/methodology/approach

The goal of this paper is to apply Bauman’s Firm competitive productivity (FCP) model to the P2P accommodation business to conceptualize the CP of micro-entrepreneurial hosts. Four areas of the FCP model were reviewed to find how each of them contributes to the P2P hosts’ CP maximization.

Findings

Host talent, host resource management, value and host branding were conceptualized as key drivers of P2P hosts’ CP. The study also filled a gap in current literature by empirically analyzing online reviews to successfully capture key guest-based equity as satisfiers contributing to host talent, resource and branding.

Practical implications

Based on the hosts’ CP model, customer-generated resources play a significant role in the managerial implications, so that guest reviews with needs and wants and ratings can be empirically used to strengthen hosts’ CP under specific market circumstances.

Originality/value

This study is the first attempt to conceptualize a P2P host as a micro-entrepreneurial firm in the sharing economy platform for CP. This study looked at how the unique characteristics of the P2P accommodation industry and guest-based equity affect the P2P hosts’ CP.

Citation

Kim, S.I., Kim, J., Koh, Y. and Bowen, J.T. (2021), "Toward maximization of peer-to-peer accommodation hosts’ competitive productivity (CP)", International Journal of Contemporary Hospitality Management, Vol. 33 No. 9, pp. 3003-3020. https://doi.org/10.1108/IJCHM-09-2020-1029