Citation
Estelami, H. (2007), "Special Issue on Interactive marketing in financial services", International Journal of Bank Marketing, Vol. 25 No. 4. https://doi.org/10.1108/ijbm.2007.03225daa.002
Publisher
:Emerald Group Publishing Limited
Copyright © 2007, Emerald Group Publishing Limited
Special Issue on Interactive marketing in financial services
Special Issue on Interactive marketing in financial services
When the internet first appeared, commentators predicated that it would transform businesses of all descriptions, especially services. Online services provided by the Internet were supposed to facilitate interaction with customers, whether businesses or consumers. This was perceived to have benefits for both parties.This special issue wants to focus research concerning interactive marketing in the financial services sector (whether B2B or B2C). This broad topic may include:
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The use of digital media to facilitate new product development.
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The use of interactive data collection for customer satisfaction research.
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The integration of technology into the service offering.
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Integration of two or more tools to facilitate customer communication.
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Interactive technologies that act as a distribution channel for financial service purchase.
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The use of digital tools to facilitate internal customers' learning.
Authors are invited to submit articles that help to disseminate research relating to the use of interactive technology in the financial services sector. The list of topics is not exclusive and other contributions covering other topics are encouraged. However, all contributions should contain a rigorous research method section and contain clear reference to theory in both interactive/digital marketing and financial services marketing. This special issue aims to provide articles of high standing which can be referred to by future researchers in both disciplines.Deadline for submissions is 29 February 2008 for publication in late 2008.Manuscripts should follow the author guidelines of the International Journal of Bank Marketing available via the journal homepage at www.emeraldinsight.com/ijbm.htmSubmit manuscripts by e-mail or regular mail to the special issue editor: Sally Harridge-March, at the following address: Sally Harridge-March, Department of Marketing and Operations Management, Business School, Oxford Brookes University, Wheatley Campus, Wheatley, Oxford, OX33 1HX. E-mail: spharridge-march@brookes.a.c.uk