Citation
(2011), "A new business dimension – business analytics", International Journal of Accounting & Information Management, Vol. 19 No. 2. https://doi.org/10.1108/ijaim.2011.36619baa.028
Publisher
:Emerald Group Publishing Limited
Copyright © 2011, Emerald Group Publishing Limited
A new business dimension – business analytics
Article Type: Abstracts From: International Journal of Accounting and Information Management, Volume 19, Issue 2
This paper explores the relationship between analytical capabilities in planning, sourcing, making and delivering area of business performance using business analytics and business process orientation as moderators. The report examines the business insights available through real world scenarios using reporting, data warehousing, data cubing, data mining, analysis of unstructured data, and emerging trends in cloud computing to capture real business values. The results provide a better understanding of the areas where the impact of business analytics is essential.
Keywords: Business analytics, Analytics, Business intelligence, Analytical capabilities, Business process management, Performance
Pavel Năstase and Dragoş StoicaThe Bucharest Academy of Economic Studies, Bucharest, Romania