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Emerald Group Publishing Limited
Copyright © 2012, Emerald Group Publishing Limited
Corgis model brainstorming event
Article Type: Notes and news From: Industrial and Commercial Training, Volume 44, Issue 2
Following a brainstorming event for ten senior executives, from marketing to product and brand managers, Corgi toys came up with 43 new concepts and ideas, on several of which the company has already begun development.
The event was held at Whittlebury Hall, near Towcester in Northamptonshire.
“In the past, we had used our head office to host similar events, but we thought that the uninterrupted focus and the ‘getaway’ feeling of an hotel would help to encourage creativity and ideas,” said Jo Goodall, interim general manager. “We needed space and time as a team to debate a wide product range.”
She continued: “We also needed a central location as we are a wide-spread team. The sales and support had to offer a quick response and flexibility, with an overall understanding of our needs. We also needed versatile space with easy access. Whittlebury Hall scored high when considering these factors.”