Trinity Mirror expands use of e-learning

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 13 June 2008



(2008), "Trinity Mirror expands use of e-learning", Industrial and Commercial Training, Vol. 40 No. 4.



Emerald Group Publishing Limited

Copyright © 2008, Emerald Group Publishing Limited

Trinity Mirror expands use of e-learning

Article Type: Notes and news From: Industrial and Commercial Training, Volume 40, Issue 4.

Trinity Mirror, which publishes more than 200 regional newspapers in the UK and five national titles, and operates more than 300 online brands, is expanding the use of e-learning across the company.

David Rad, commercial-systems training and development manager of Trinity Mirror Regionals, explained:

In a geographically widespread business, e-learning is an excellent way of ensuring that consistent training to equivalent standards is taking place across the group. The advent of advanced e-learning authoring tools means that our own training teams are able to design and implement highly professional e-learning quickly and easily.

There is a range of rapid e-learning tools in the marketplace but it was clear from the outset that we were needed a top-end product that would allow the design of high quality e-learning on a collaborative basis. The ability to simulate a live system environment, combined with a strong learning-management system and flexible content generation, meant that we opted for Content Point authoring tools from Atlantic Link.

Mike Alcock, Atlantic Link managing director, commented:

Trinity Mirror is a giant in the world of newspaper and magazine publishing. More and more sector companies are seeing the possibilities of using rapid e-learning to revolutionize the overall learning within their companies. It is the smartest companies in each sector that are moving quickly into this area for their staff training, thereby gaining a competitive advantage over their competition.

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