Creative capability at Roche

Citation

(2004), "Creative capability at Roche", Industrial and Commercial Training, Vol. 36 No. 7. https://doi.org/10.1108/ict.2004.03736gab.008

Creative capability at Roche

Creative capability at Roche

Can compliance and creativity sit together? For the compliance and training management team at health-care giant Roche this was a critical part of the agenda at its 2004 annual conference.

Sheila Broadley, head of training for Pharma Development Operations, explained: "The conference brought together more than 60 compliance and training managers from all over the world to look at their alignment with the organization’s strategic direction. However, this team is also responsible for sharing knowledge and information and so we asked Illumine Training to deliver some creativity techniques that would show delegates how they might present material and engage their staff more effectively."

Illumine Training specialises in accelerated learning. The training event focused on how the creative process works, techniques that can be used to stimulate thinking, and ways to improve the retention of information.

According to Illumine’s managing director, Clive Lewis: "People at the conference showed a real thirst for learning. This training was not only useful in its own right but also helped to raise energy levels in the group as a whole. The thrust of the event was to help people to explore new ways in which they can engage people. We looked at creative techniques such as Mind Maps and the use of metaphors as well as how people can improve their memory. With so much information being communicated in today’s business world, techniques like these are invaluable for managers."

Sheila Broadley concluded: "The event provided us with a good introduction to the subject of creativity. We know that we need to be able to engage people in different ways and the techniques that Clive demonstrated will certainly help people to think in new ways about how they present and communicate with one another. We need to build on this event and make it part of our long-term planning."