Integrate HR with operating strategy

Citation

(2012), "Integrate HR with operating strategy", Human Resource Management International Digest, Vol. 20 No. 2. https://doi.org/10.1108/hrmid.2012.04420baa.005

Integrate HR with operating strategy

Article Type: Abstracts From: Human Resource Management International Digest, Volume 20, Issue 2

Hults B. HR Magazine (USA), October 2011, Vol. 56 No. 10, Start page: 64, No. of pages: 3

Offers a first-person account of integrating the human resources and operational strategy at Newell Rubbermaid (US homeware manufacturer). Describes why there was a need to restructure the organization to make its products more focused on consumer needs. Explains the role that human resources played in this new marketing-driven approach, setting out: how it identified its new role; how it ensured that employees understood and were motivated by the new manufacturing approach; and how it ensured that the organization had the skills and competences it needed. Underlines the success of this approach to human-resource management. ISSN: 1047-3149 Reference: 40AT748

Keywords: Human resource management, Organizational change, Business strategy, Marketing