Employee-powered PR (public relations training for non-public relations specialists)

Citation

(2011), "Employee-powered PR (public relations training for non-public relations specialists)", Human Resource Management International Digest, Vol. 19 No. 6. https://doi.org/10.1108/hrmid.2011.04419faa.015

Employee-powered PR (public relations training for non-public relations specialists)

Article Type: Abstracts From: Human Resource Management International Digest, Volume 19, Issue 6

Weinstein M. Training (USA), March/April 2011, Vol. 48 No. 2, Start page: 34, No. of pages: 4

Explains how Grant Thornton Ltd, a US global tax, audit and advisory firm, trains its non-public relations employees in public communications to make sure that they communicate the brand effectively. Describes how Grant Thornton ensures that it communicates its brand clearly to its employees, how it ensures that employees understand their role in communicating the brand and how it assesses if employees need training to enable to communicate and maintain the company’s image. Also discusses how it addresses the use of social media. An inset supplements the article by describing how IHG, a US hospitality company, trains its employees in maintaining the company’s image and brand name. ISSN: 0095-5892 Reference: 40AK682

Keywords: Brand image, Public relations, Training