Femininity penalties and rewards: obstacles and opportunities for Chinese female entrepreneurs in gender-segregated industries
ISSN: 1754-2413
Article publication date: 25 January 2024
Issue publication date: 23 October 2024
Abstract
Purpose
This study aims to answer two questions: (a) what obstacles and opportunities do Chinese female entrepreneurs face when doing business? And (b) how do they negotiate their entrepreneurial careers and gender identities in different gender-segregated markets?
Design/methodology/approach
This study uses qualitative research methods of participant observation and in-depth interviews with 41 female entrepreneurs in China and the theoretical lenses of gender role theory and doing gender in entrepreneurship.
Findings
The study findings reveal that Chinese female entrepreneurs face different obstacles and opportunities in gender-segregated industries. Their experiences vary in industries that are mainly occupied by males and females. On the one hand, women in female-dominated industries may be supported by a feminine working environment that is coherent with their domestic roles. However, they may also be questioned on the cultural impurity implied in some industries, which harms their class-based feminine virtue. On the other hand, women in male-dominated industries may be challenged and marginalized due to their gender. However, some find ways to turn the disadvantaged feminine characters into favourable conditions and break out of the stereotypical gender constraints in doing business.
Originality/value
This study contributes to the literature on gender and entrepreneurship in general. More specifically, it contributes to the study of doing gender in gender-segregated markets, and it also illustrates women’s gendered opportunities and constraints in Chinese society that are affected by the long-lasting traditional gender norms.
Keywords
Acknowledgements
The author would like to thank the reviewers for their comments and the editors’ efforts to publish this paper. In particular, the author would like to thank Prof. Jing SONG and Prof. Ling HAN from Gender Studies Programme at The Chinese University of Hong Kong, and Prof. Iiris Alltio from University of Jyväskylä School of Business and Economics, for their support on this research and encouragement in publishing this paper.
Citation
LI, L. (2024), "Femininity penalties and rewards: obstacles and opportunities for Chinese female entrepreneurs in gender-segregated industries", Gender in Management, Vol. 39 No. 7, pp. 900-918. https://doi.org/10.1108/GM-03-2023-0083
Publisher
:Emerald Publishing Limited
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