Keywords
Citation
(2001), "LIW and LeisureHub.com launch LeisureIndustryWorld.com", Facilities, Vol. 19 No. 3/4. https://doi.org/10.1108/f.2001.06919cab.007
Publisher
:Emerald Group Publishing Limited
Copyright © 2001, MCB UP Limited
LIW and LeisureHub.com launch LeisureIndustryWorld.com
LIW and LeisureHub.com launch LeisureIndustryWorld.com
Keywords: Exhibition, Internet
A virtual trade show offering a new online route to the entire leisure market
International Leisure Industry Week, the leisure industry's flagship exhibition, and LeisureHub.com, the industry's worldwide online trading community, announced recently the launch of a new virtual trade show: LeisureIndustryWorld.com
The virtual trade show gives leisure industry suppliers high profile, feature-rich stands on a virtual show floor, to be visited and searched by thousands of active leisure buyers all year round.
Neil Felton, director of Leisure IndustryWorld.com explains:
The concept is quite simple. Our in-person exhibition attracts over 24,000 buyers, but it only runs for three days a year. LeisureIndustryWorld.com will be open for business for 24 hours a day, seven days a week, 365 days a year. Now we can give suppliers the best that both in-person and online media have to offer.
By maximising the power of the Internet, LeisureIndustryWorld.com will perfectly complement the live LIW event and will drive traffic to the show. In addition, LeisureIndustryWorld.com makes use of the Internet medium in ways that no print advertising or direct mailing can replicate.
LeisureIndustryWorld.com will start life with links to two of the leisure industry's most visited sites: the LIW show site (www.liw.co.uk) and LeisureHub.com (www.LeisureHub.com), the leisure industry's only one-stop online B2B trading community currently attracting regular traffic from 27 countries worldwide.
The new virtual event combines the brand, history and market knowledge of LIW (a Penton Media Europe Ltd event), with the global reach, industry experience and proven technology of LeisureHub.com
Jonquil Coy, LIW show director commented:
Our exhibitors have already embraced the idea of an online exhibition. It's a powerful route to market and the ideal complement to the physical show of LIW.
Tim Batstone, LeisureHub.com CEO, added further:
The experience for both exhibitor and visitor will be without equal and appropriately lays down a marker for the leisure industry in the new millennium.
For more information on LeisureIndustryWorld.com, call Neil Felton on +44 (0)20 8232 1600 Ext 269, or e-mail: neil.felton@indexltd.co.uk
For details on LeisureHub.com contact Steve Laird on +44 (0)20 7843 6640, or e-mail: info@leisurehub.com