Consumer Behaviour in Tourism

Abstract

The analysis of consumer behaviour requires the consideration of various processes internal and external to the individual. To understand behaviour, it is necessary to examine the complex interaction of many influencing elements. This study deals with determinants of behaviour, culture and reference group influences, the relationships between individuals and their environments, perceived risks, and family decision processes. It concludes with an illustration of tourist behaviour modelling.

Citation

Moutinho, L. (1987), "Consumer Behaviour in Tourism", European Journal of Marketing, Vol. 21 No. 10, pp. 5-44. https://doi.org/10.1108/EUM0000000004718