North Americans, Europeans and 1992

Abstract

Considers how North American and European managers will get along with the coming of the single european market. Compares their different attitudes to management decision making on subjects such as depth and control of decisions and the effect on networking between Europe and the USA. Concludes that managers must develop a greater degree of cross‐cultural understanding.

Citation

Wall, S.J. and McHenry, R. (1990), "North Americans, Europeans and 1992", Executive Development, Vol. 3 No. 4. https://doi.org/10.1108/EUM0000000003825