Marketing Planning: A Seven‐stage Process

Abstract

A concise review is presented of the many books and articles which have been written on the subject of marketing planning. The aim is to provide the marketing practitioner with a simple, step‐by‐step guide – describing all the major processes, concepts, tools and techniques involved.

Citation

Brooksbank, R.W. (1990), "Marketing Planning: A Seven‐stage Process", Marketing Intelligence & Planning, Vol. 8 No. 7, pp. 21-28. https://doi.org/10.1108/EUM0000000001093