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Cross-national differences in mobile learning adoption during COVID-19

Maram Saeed Alzaidi (Computer Science, Taif University, Taif, Saudi Arabia)
Yasser Moustafa Shehawy (Faculty of Tourism and Hotels, University of Sadat City, Sadat City, Egypt) (Tourism Management, Faculty of Business Administration, CBA, Jazan University, Jazan, Saudi Arabia)

Education + Training

ISSN: 0040-0912

Article publication date: 31 January 2022

Issue publication date: 26 April 2022

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Abstract

Purpose

The COVID-19 pandemic has resulted in social isolation; nevertheless, universities will proceed throughout this trying period with the assistance of technology. As such, this paper seeks to develop a conceptual framework to investigate the continued intentions of students to use mobile learning during COVID-19 under different cultural contexts expanding upon the Unified Theory of Acceptance and Use of Technology (UTAUT) and the Expectation-Confirmation Model (ECM) under different cultural contexts.

Design/methodology/approach

The suggested model is empirically tested with 1,206 students from different universities in three societies (i.e. Saudi Arabia, Egypt and the UK) using SEM/PLS.

Findings

Performance expectancy, satisfaction, social influence, facilitating conditions and instructors' competencies positively influence students' continued intentions to use mobile learning. In addition, the findings of the current research indicate that student's isolation negatively impact the continuous usage behavior. Furthermore, the findings indicated that a “one-size-fits-all” approach is insufficient in capturing the heterogeneity of students' intentions to use mobile learning across countries.

Originality/value

To the best of the authors' knowledge, this is the first study that has been conducted to understand the main determinants of students' continued intentions to use mobile learning under different cultural contexts.

Keywords

Citation

Alzaidi, M.S. and Shehawy, Y.M. (2022), "Cross-national differences in mobile learning adoption during COVID-19", Education + Training, Vol. 64 No. 3, pp. 305-328. https://doi.org/10.1108/ET-05-2021-0179

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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