Citation
Blake, M. (2004), "BvDEP to launch Mint in UK", The Electronic Library, Vol. 22 No. 6. https://doi.org/10.1108/el.2004.26322fab.006
Publisher
:Emerald Group Publishing Limited
Copyright © 2004, Emerald Group Publishing Limited
BvDEP to launch Mint in UK
Compiled by Monica Blake
BvDEP to launch Mint in UK
Bureau van Dijk Electronic Publishing (BvDEP) is launching a major new product, Mint, in September. Mint will contain information about UK companies as well as a news service, a directors database and market research covering UK-based industries. Described as a fresh approach to company information, Mint is aimed primarily at end-users and has an emphasis on ease of use and apparent simplicity rather than the sophisticated search and analysis options that BvDEP is currently renowned for.
Mint combines information from 11 specialist suppliers including Jordans, D&B, Fitch Ratings and the Financial Times. While containing summarized company financials, with the option for detailed reports, Mint is not solely a company information product. The news, directors and market research modules are all powerful tools and can be used in isolation, or together, for bespoke research of UK industry.
During its development Mint was rigorously tested for its usability and the resultant interface is intuitive. Users can quickly combine headline, summary and background information surrounding UK companies in customized reports and lists. Simple on-screen “wizards” take the user through traditionally intricate processes such as creating mailing lists or calculating market share figures. Automatic options to refine searches are offered throughout.
Tony Pringle, UK General Manager at BvDEP, said:
Mint has been designed to appeal to a broad audience that doesn’t require the detailed financial information or more advanced analysis that we offer on FAME. FAME remains the essential tool for more complex research whereas Mint is ideal for more general enquiries and numerous business development applications. Feedback at this stage suggests that many customers will take a combination of both products to match the different requirements throughout their organization.