What influences teachers to continue using cloud services? The role of facilitating conditions and social influence
Abstract
Purpose
The purpose of this study is to explore the determinants of teachers’ continuance intention concerning cloud services.
Design/methodology/approach
This study uses a cloud service, namely, Google Sites, to support teacher collaboration and further develop a research model to explore the determinants of their continued usage intention.
Findings
The findings reveal that continued intention to use the cloud services is primarily determined by their attitude towards using it; attitude towards using is affected by perceived ease of use and perceived usefulness; and perceived ease of use is influenced by facilitating conditions, while perceived usefulness is influenced by social influence.
Practical implications
This study determines that teachers intend to continue using cloud services once training in using such services has been provided and if they hear favourable opinions from others.
Originality/value
The paper enables us to better understand factors affecting teachers' continuance intention toward cloud services.
Keywords
Acknowledgements
The authors would like to thank the Ministry of Science and Technology of the Republic of China, Taiwan, for financially supporting this research under Contract No. MOST 103-2511-S-041-002-MY3.
Citation
Wang, C.-S., Jeng, Y.-L. and Huang, Y.-M. (2017), "What influences teachers to continue using cloud services? The role of facilitating conditions and social influence", The Electronic Library, Vol. 35 No. 3, pp. 520-533. https://doi.org/10.1108/EL-02-2016-0046
Publisher
:Emerald Publishing Limited
Copyright © 2017, Emerald Publishing Limited